Through months of customer research, Logitech has identified three main cell phone headset user profiles -- teenagers, family connectors and road warriors. Each profile uses cell phones differently, and in turn has unique needs when it comes to mobile phone headsets.
Most teenagers use cell phones to stay in constant contact with friends, and keep family up-to-date on their ever-changing schedule. They want headsets that are not only comfortable, but make a style statement. Popular choices among this group are the Logitech Over-Ear Blue and Over-Ear Red mobile phone headsets, with their cool colors and soft gel touch.
Family Connectors use their cell phone as a multi-tasking tool. This group might use the phone while commuting to and from work in order to follow-up on voicemails, schedule doctor's appointments for the kids, or catch up with friends. They need headsets that are easy to deploy and sound great while driving.
Road warriors use their cell phone for business purposes. Sound quality is extremely important to them, since they often times need to make business calls from noisy environments, such as an airport or city street.
Different people use their cell phones for different reasons. The teenager likes the cool colors; the road warrior wants a noise canceling microphone; and the family connector wants something that is easy to deploy, yet still sounds great.
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