With more than one million cell
phones disappearing annually, very often falling in the toilet, the biggest
problem has been replacing the lost data, not the cell phones. Retrieving lost
information is now a snap, with the introduction of iPhonebook.
iPhonebook, made by Xpherix Corp., provides always-available access to
contact and calendar information traditionally stored in applications such as
Outlook, Outlook Express and Palm, right on your cell phone. Search and
dial from an unlimited list of contacts or even download selected names to the
phone's built-in phonebook.
"The number one accident that results in cell phone replacement is phones
falling out of people's pockets into the toilet," says Cliff Raskind, a
wireless analyst for Strategy Analytics, a Boston-based global market research
and consulting firm.
"I've heard stories ranging from phones being munched on by pigs, being
buried in the backyard by pets and people leaving them on top of cars as they
drive away," adds Raskind.
Regardless of how it is lost, one of the biggest concerns when replacing
cell phones is the need to recreate the lost data. According to The Wall
Street Journal's Walt Mossberg, "Unlike PDA owners, 99% of cell phone owners
don't back up the data in their phones, or even are aware that such a backup
is possible."
Sheila Consaul, vice president and managing director for SHIFT
Communications, recently misplaced her cell phone following a flight to Washington,
DC.
"When I realized I left it in the cab, I was crushed," said Consaul. "I
was disappointed at having to shell out another $200, but more important to me
was the time it would take to reprogram a new phone," she said.
The UK is one of the few countries formally tracking the theft of cell
phones. Mobile Phone Centre, the largest retailer of phones in the UK, shows
that one cell phone is stolen every three minutes accounting for nearly
one million phones stolen annually.
Gartner Group conducted a bit of U.S. research specific to cell phone loss
or theft at airports. Their findings show only 25 to 30 percent of the
250,000 cell phones lost or stolen annually at airports are ever recovered.
Services such as iPhonebook not only save you time in keeping up with your
day-to-day contacts, but more importantly, provide a sense of security and
relief, knowing that if you do lose your cell phone, that's all you've lost. In a
time when we rely so heavily on our cell phones, you can't afford to be
victimized by loss or theft.
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